09.06.2025

Courage to change: Why the machinery industry must act now

When working with industrial companies, we see it time and again: those who rely on old strengths run the risk of being left behind. The machine industry is at a turning point: technological, economic and social upheavals demand a new way of thinking.

Three developments are particularly noticeable for many of our customers:

  • Digitalization & automation: AI, robotics and data analysis are changing processes faster than many expected. Those who fail to invest here risk losing efficiency.
  • Sustainability: The pressure to reduce CO₂ emissions and use energy more efficiently is increasing.
  • Skills shortage: Finding the right people – especially in IT and engineering – is now a real bottleneck.

These changes are not just challenges. They are also opportunities for companies that are prepared to actively move forward.

Recognizing opportunities – shaping the future

We see this in practice: Companies willing to change benefit, for example, through

  • new business models: digital services or subscription offers in after-sales create stable income.
  • Product innovations: Those who invest specifically in research and development open up new markets – also internationally.
  • organizational strength: more agile structures not only make companies more efficient, but also more resilient.

Change starts at the top

Change is uncomfortable? Perhaps! However, the courage to change is not a luxury in the machinery industry, but a necessity. The decisive factor is how managers lead the way. Those who communicate change credibly, involve teams and create transparency build trust. And that is the basis of every successful transformation.

 

 

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